Vision vs Mission: What’s the difference?

Most Companies these days have both Vision and Mission statements. Were you curious about what they actually mean?

Here are the differences between Vision and Mission statements:

Mission Statement

The Mission Statement of a Company is a declaration of what they do every day. It defines the day-to-day activities of the work they do, and every person who works for the Organization contributes to that mission.

It gives people a sense of purpose about the value of their work. It is a broad statement that describes the cohesiveness of an Organization, even if they do multiple and varied types of work in their individual departments. Mission statements often start with phrases such as, “We provide…” or “We offer…” or “We are a…”

Vision Statement

A Vision Statement is used to direct strategic goals of a Company. Each goal is another step on the path toward achieving your vision.

Vision Statements are written in the present (not future) tense. When a Vision Statement can be read in the present tense and be accurate, an Organization will know that their vision was achieved. For example, a Vision Statement for a non-profit who works to eliminate homelessness may read, “All children will live in safe, affordable housing.

Difference between Vision and Mission

The primary difference between a Vision and Mission Statement is the timeline. A Mission Statement defines what an Organization is currently doing, while a Vision Statement is basically a goal of what they would like to accomplish.

The mission is what people do in order to achieve the vision.

The Mission Statement could also be used as a cohesive management tool. Employees’ duties, actions, and behaviors should all fall under the mission of the Organization.

Since the Vision Statement is a goal that may or may not be achieved, it is not an effective way to direct individual employee behavior or expectations – however, it does give an employee an idea of what the Organization hopes to accomplish as a team.

While most often used by Organizations, sometimes families or individuals develop their own Mission and Vision Statements to direct their actions and activities. If you believe you could benefit from a personal Mission or Vision Statement, and you are struggling with writing one for your Business, or need support managing your team members effectively under your Mission –a Coach can help.

A Coach can provide insight and support to help you create the Mission and Vision – and ultimately the team – which you are hoping for.

Certified in the field of Business and Sales Coaching, I make a point of living up to my name, in other words, I can help you to succeed…”THE WISE WAY” !

Don’t hesitate to contact me for a FREE consultation:

Your Coach,

Robert