Branding Yourself
September 25, 2020
Workplace Health
September 25, 2020

Keep Your Clients Happy

As a Sales Coach, I not only help businesses increase sales with existing clients, but I help them attract new clients, as well. We all know it is not the easiest task to get new clients and to keep them. Thus, I offer 7 “Wise Ways” to increase customer retention by making your clients feel happy:

1.Transparency with your Client

Being transparent is crucial for building trust, satisfaction, and love from your customers.

Transparency means that you are not afraid of feedback.

Transparency means that you have nothing to hide.

Transparency means you like to have conversations with your customers.

2. Pay Attention to your Customers concerns

When a client gives you feedback, you’ve got to listen carefully. You need to follow through with any of their concerns. Your customers are the livelihood of your business, and not acknowledging what matters to them, could have an adverse reaction.

3. Following Through

Your word is everything. Following up on your promises will build a feeling of trust and dependability between you and your clients.

In order to manage the expectations of your customers, be sure to set realistic goals. By remaining consistent and dependable, your clients will see they could trust you, and therefore be conformable continuing to do business with you.

4. Following Up

Ultimately, the customer will come back to you if your service was successful for them. Always ask your client how their business initiative turned out, and if there are any changes they would like to make next time.

Following up and getting facts about your services/products will help you catch any frustrations or unhappiness which a client might feel uncomfortable about telling you. Customers often change whom they work with because of seemingly small frustrations that were never addressed. Some businesses conduct surveys, but you may want to take a more personal approach with big accounts.

5. Return emails.

You do not have to be plugged into your email account each & every hour of the day, but it helps to email clients soon after you receive their emails. If you are busy, your clients will understand, but you should send an email assuring them that they are on your schedule and you will address their situation “ASAP” (As Soon As Possible).

If you are out of the office for an extended period of time, do not forget to send your client an “out of office” email reminder. Leave a phone number and email of someone else they could contact, when you are not available. Failure to keep clients informed about office absences can lead to assumptions that you are ignoring them.

6. Learn about your client

Getting to know your customers both personally and professionally, will help to ensure that they feel comfortable with your relationship. It is good to keep notes on file about clients’ birthdays, their families, vacations and milestones, etc…

7. Always Say “Thank You”

Kindness and gratitude for a customer’s business is an undeniable way to further enchant them for the long term.

Craft every “thank you” sent out from your Company to be specific to the customer. Relevancy is key. Be as appreciative as possible to your customers by taking the time to go through the process of resolving their issues. Finally, follow up with a good old fashioned…“Thank You”.

Certified in the field of Business and Sales Coaching, I make a point of living up to my name, in other words, I can help you to succeed…”THE WISE WAY“!

Don’t hesitate to contact me for a FREE consultation:

Your Sales Coach,

Tel: 514-232-6445,


What people are saying

  • Robert Wise has such a combination of modern professionalism and passion, enthusiasm and vibrancy. He has a way of walking up the "party animal" in all of us... meaning in the spirit of "let´s get the job done"

    LaMa Clinique Osteo
    Studio Pilates
  • I was impressed after workshops dedicated to self-motivation and well being

    Ada P.
  • Robert is an excellent coach. He knows exactly how to coach people to achieve their goals!

    Victoria F